Покинувшая Love Magazine Кэти Гранд создаст новый журнал

Стилист и редактор Кэти Гранд, несколько дней назад объявившая об уходе из созданного ей издания Love Magazine, анонсировала запуск нового журнала. Он получил название The Perfect Magazine. 

«Для каждого проекта мы будет строить свою стратегию, начиная с посыла, и искать для нее идеальную форму. Единого решения, подходящего для всех брендов, больше не существует, поэтому мы будем определять лучший формат для реализации конкретной идеи. Будь то съемка, фильм, выставка, мероприятие, даже журнальная статья, какую бы форму ни принимала идея, результатом всегда должно быть то, что воодушевит всех участвующих в ее реализации, а также ее потенциальную аудиторию», — отметила Гранд в заявлении в инстаграме. 

Она планирует отказаться от выпуска двух больших сезонных номеров в год. Вместо этого команда журнала сосредоточится на периодических и специальных номерах, достойных коллекционирования.  

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PERFECT @theperfectmagazine We create content. We offer expertise from the greatest fashion titles with a wealth of experience across online and offline platforms. From this diverse pool of talent, we will assemble fast-moving teams best suited to each project we are seeking to realise. For each project, we will build a strategy from the message up, finding the perfect form to express it. There is no longer a single solution that works for all brands, so we will determine the best format to serve the idea. Whether it is a shoot, a film, an exhibition, an event – even a magazine article – whatever shape it takes, the result must always be an experience that excites everyone involved in its creation as much as its potential audience. And when that best solution is a magazine, instead of following the old seasonal structure and delivering two huge volumes a year, we will focus on smaller occasional drops and special editions tailored to the specific demands of each project, creating a beautiful and collectible print object that generates excitement in the lead-up to its release. The appetite for beautifully crafted magazines is as great as ever. But print is not the best medium for every idea. So rather than twist the magazine format to changing times, we are starting anew. Director Katie Grand CMO @misscatherinerussell Catherine Russell @bryanboy @bengcobb @grahamrounthwaite #murrayhealy @jeanieus @pam_boy @oliver_volquardsen @robbiemailerhowat

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PERFECT @theperfectmagazine We create content. We offer expertise from the greatest fashion titles with a wealth of experience across online and offline platforms. From this diverse pool of talent, we will assemble fast-moving teams best suited to each project we are seeking to realise. For each project, we will build a strategy from the message up, finding the perfect form to express it. There is no longer a single solution that works for all brands, so we will determine the best format to serve the idea. Whether it is a shoot, a film, an exhibition, an event – even a magazine article – whatever shape it takes, the result must always be an experience that excites everyone involved in its creation as much as its potential audience. And when that best solution is a magazine, instead of following the old seasonal structure and delivering two huge volumes a year, we will focus on smaller occasional drops and special editions tailored to the specific demands of each project, creating a beautiful and collectible print object that generates excitement in the lead-up to its release. The appetite for beautifully crafted magazines is as great as ever. But print is not the best medium for every idea. So rather than twist the magazine format to changing times, we are starting anew. Director Katie Grand CMO @misscatherinerussell Catherine Russell @bryanboy @bengcobb @grahamrounthwaite #murrayhealy @jeanieus @pam_boy @oliver_volquardsen @robbiemailerhowat

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Дата выхода дебютного номера The Perfect Magazine пока не называется.

Нашу подборку лучших цитат Кэти Гранд о школе, работе со знаменитостями и сотрудничестве с Миуччей Прадой ищите здесь. 

Источник: www.buro247.ru