Pantone посвятил новый оттенок красного цвета менструации

Институт цвета Pantone представил новый оттенок красного под названием «Period» — в переводе с английского «Менструация». Он был создан по заказу шведского бренда медицинских товаров Intimina. 

«Активный и смелый красный оттенок Period побуждает менструирующих людей гордиться собой, уверенно переживать менструации, воспевать волнующую и мощную жизненную силу, с которой они родились, а также призывает всех, независимо от пола, спокойно и открыто говорить об этой естественной функции человеческого тела», —отмечается в инстаграме Pantone. 

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Presenting “Period”, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand @intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of bodily functions. “An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.”

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Presenting “Period”, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand @intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of bodily functions. “An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.”

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View this post on Instagram

Presenting “Period”, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand @intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of bodily functions. “An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.”

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Также Intimina сделал пожертвование во всемирную благотворительную организацию ActionAid, которая работает с женщинами и девушками из малообеспеченных слоев общества. Об этом пишет WWD. 

Ранее команда Pantone разработала новый черный цвет в сотрудничестве с рэпером Nas. 

Источник: www.buro247.ru